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The Complete TBPN Merch Starter Pack for New Fans

New to TBPN? This is your complete onboarding guide to the merch collection, with recommendations for every budget and every type of fan.

The Complete TBPN Merch Starter Pack for New Fans

Welcome to TBPN. Maybe you discovered the show through a viral clip on X. Maybe a friend recommended it. Maybe the YouTube algorithm finally served you the right video. Maybe you found John Coogan and Jordi Hays through a guest appearance by Mark Zuckerberg, Sam Altman, or Marc Andreessen. However you got here, you are now part of the Technology Brothers Podcast Network community, and that is worth celebrating with some gear.

This guide is designed specifically for new fans who want to pick up their first TBPN merch but are not sure where to start. We will walk through every product category, explain who each item is for, and give you a clear recommendation based on your budget and lifestyle.

About TBPN: Quick Background

Before we dive into the merch, here is what you need to know. TBPN streams live daily from 11 AM to 2 PM PT on YouTube and X. The show is also available on Spotify and Apple Podcasts for audio listeners. John Coogan and Jordi Hays host daily conversations about AI, startups, Big Tech, venture capital, and Silicon Valley culture. The show has featured guests like Mark Zuckerberg, Sam Altman, Alex Karp, Marc Andreessen, and Mark Cuban.

The merch reflects this community: it is designed for tech professionals who want premium, subtle, daily-use items that signal their membership in one of the most engaged audiences in tech media.

Tier 1: The Entry Point (Under $25)

If you are not ready to commit to apparel yet, start here:

  • TBPN Stickers - The lowest-commitment entry into TBPN merch. Put one on your laptop and you are officially part of the club. Stickers are affordable, shareable, and create instant recognition at co-working spaces and coffee shops.
  • TBPN Pins - A small but meaningful accessory for bags, lanyards, and jacket lapels. Great for conferences and daily wear.
  • TBPN Magnets - Perfect for office whiteboards and home fridges. A small daily reminder of the community.
  • TBPN Socks - The hidden flex that only reveals itself at the right moment.

Tier 2: The Core Collection ($25-$50)

This is where most new fans start, and these items deliver the best value:

  • TBPN Hat - If you only buy one thing, buy this. It is the most visible, most recognizable, and most conversation-starting piece of merch in the entire collection. Wear it to work, to events, or on Zoom calls.
  • TBPN T-Shirt - A premium-weight tee that becomes your go-to daily shirt. Subtle branding, quality fabric, modern fit.
  • TBPN Mug - The daily ritual item. Fill it up before the 11 AM show and you are doing TBPN right.
  • TBPN Mouse Pad - An easy desk upgrade that you will interact with every single day.
  • TBPN Phone Case - Protect your device while repping the brand every time you pull out your phone.
  • TBPN Notebook - For founders and builders who still take handwritten notes.

Tier 3: The Premium Pieces ($50-$100)

For fans who are ready to go deeper:

  • TBPN Hoodie - The comfort upgrade. Heavyweight, warm, and perfect for the builder lifestyle. This is the piece that becomes your favorite garment.
  • TBPN Polo - The professional option for meetings, events, and days when you want to look sharp.
  • TBPN Vest - The layering essential that works year-round in Bay Area weather.
  • TBPN Bag - Functional carry for conferences, commutes, and daily life.
  • TBPN Poster - Transform your workspace and Zoom background.
  • TBPN Shorts - Warm-weather casual wear for weekends and WFH days.
  • TBPN Cooler - For team events, offsites, and outdoor gatherings.

Tier 4: The All-In Collection ($100+)

For the superfan who wants everything:

  • TBPN Puffer Jacket - Premium outerwear for cold weather and winter events.
  • TBPN Jacket - Versatile outerwear that works in any season.
  • The Complete Bundle - One of everything. The ultimate starter pack for someone who wants to fully represent the TBPN community.

Recommended Starter Packs by Type

The Minimalist: Hat + stickers. Two items, maximum impact, minimal spend.

The Daily Viewer: Mug + mouse pad + stickers. Everything you need for the daily show ritual.

The Wardrobe Builder: Hat + tee + hoodie. The core apparel pieces that cover every occasion.

The Gift Giver: Mug + hat. The two most giftable items in the collection.

The All-In Fan: Everything from Tier 2 and Tier 3. You know who you are.

Welcome to the Community

TBPN is more than a podcast. It is a daily gathering of the most engaged, informed, and ambitious people in tech. The merch is a way to carry that energy with you throughout your day, whether you are coding, pitching, networking, or just enjoying your morning coffee.

Start building your collection at the TBPN Store. Welcome aboard.