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Guide••11 min read

How to Build a Founder Merch Bundle That People Actually Want

Learn how to build TBPN merch bundles that lift average order value by combining hats, mugs, hoodies, stickers, and desk accessories.

By TBPN Editorial Team

How to Build a Founder Merch Bundle That People Actually Want

Bundles are one of the most effective strategies in merchandise. When done right, they increase average order value, introduce customers to products they might not have discovered on their own, and create a sense of getting a curated experience rather than buying random items. The key is building bundles that feel intentional, where every item complements the others and serves a clear purpose.

Here is how to build the perfect TBPN merch bundle, whether you are shopping for yourself or creating a gift for the tech founder in your life.

The Philosophy of Good Bundles

A great bundle is not just a discount on multiple items. It is a curated collection that tells a story. Each item should serve a different need, and together they should create a complete experience. The worst bundles are the ones where you end up with three items that serve the same purpose. The best bundles cover different categories and different moments in your day.

Bundle 1: The Daily Show Kit

This is the bundle for the daily TBPN viewer who wants the complete livestream experience:

  • TBPN Coffee Mug - The anchor of the daily ritual. Coffee goes in at 10:55 AM, the show starts at 11.
  • TBPN Mouse Pad - You are at your desk for the show anyway. Upgrade the surface.
  • TBPN Sticker Pack - Decorate the laptop you are watching the show on.

This bundle works because each item serves a different purpose (beverage, desk surface, decoration) and they all tie to the same daily habit (watching the show at your desk).

Bundle 2: The Founder Wardrobe

This is the apparel bundle for someone building their TBPN wardrobe from scratch:

  • TBPN Hat - The most visible piece and the best conversation starter
  • TBPN Hoodie - The comfort staple for cold offices and late nights
  • TBPN Sticker Pack - The finishing touch that ties the look together

This bundle covers headwear, a premium layering piece, and an accessory. The three items together create a cohesive TBPN look without being over-the-top.

Bundle 3: The Gift Box

This is the bundle you build when you are buying for someone else:

This combination works as a gift because it includes a wearable item, a desk item, and a fun accessory. The recipient gets variety and each item serves a different purpose.

Bundle 4: The Desk Upgrade

For the person who wants to transform their workspace:

Three items that completely change the feel of a workspace. Each one is visible, functional, and adds personality to an otherwise generic desk setup.

Bundle 5: The Premium Collection

For the fan who wants to go all-in:

This five-piece bundle covers apparel, drinkware, desk accessories, and decorative items. It is the complete TBPN experience in one purchase.

Why Bundles Work

From a customer perspective, bundles simplify decision-making. Instead of browsing every category and agonizing over individual items, you pick a bundle that matches your needs and you are done. From a gifting perspective, bundles feel more thoughtful than a single item because they show you put together a curated selection.

Bundles also introduce customers to product categories they might not have considered. Someone who came to the store for a hat might not have thought about a mouse pad, but when it is included in a bundle, they discover how well it fits their daily routine.

Build Your Own

Visit the TBPN Store to browse individual items and build your own custom bundle. Start with the item you want most, then add complementary pieces that cover different parts of your day. The best bundle is the one tailored to your specific routine and preferences.